The infrastructure underneath is. We build attribution, data, and AI systems that make every ad dollar accountable, then we run the media.
The standard agency engagement starts with a campaign and ends with a monthly report. Ours starts with the infrastructure underneath. Server-side tracking, attribution architecture, CRM closed-loop, data pipelines, and the dashboards your CFO will actually read.
We build this way because the firm was built by an operator first. The systems we deploy weren’t designed in a pitch deck. They were built inside an HVAC ecommerce company competing against Reliance and Enercare, where every wasted dollar came out of a P&L the founder was personally responsible for.
The difference shows up in the numbers. It always does.
Most of our work sits inside a portfolio context. We engage with.
We work with a small number of these per year. The engagement isn’t structured as a generalist agency retainer. It’s structured as embedded growth infrastructure, deployed and operated by the principal directly.
Each system is built to plug into the others, and into your existing finance, operations, and BI stack.
Google, Meta, TikTok, LinkedIn, programmatic CTV and OOH. Segmented by intent, not by channel.
Server-side tracking, GA4, BigQuery, dbt, CRM closed-loop with Zoho, HubSpot, Salesforce. The data layer that makes every campaign decision sharper.
n8n orchestration, agentic systems, LLM-powered reporting, lead routing, competitive intelligence, and creative production. The capability most agencies don’t have.
Technical SEO, agentic content velocity, headless CMS architecture on Payload or Sanity. Compounding, not campaign-based.
Weekly performance reviews. Monthly executive briefs. Quarterly board decks. The reporting layer most agencies skip, which is why most boards don’t trust agency numbers.
Novrix is led by Nabil Vohra, currently Performance Marketing Director at Go Lime, an Ontario HVAC ecommerce company. The firm was incubated inside that operating role, and the systems Novrix deploys are the same systems running production budgets at Go Lime today.
This is presented transparently because it’s the strongest possible proof. The infrastructure isn’t theoretical. It’s running, in production, against named competitors, with real budgets and real accountability.
Read more about the firm →The primary engagement. Six to twelve month commitment, monthly retainer scaled to spend and scope. The principal operates as your embedded growth lead, with media, attribution, AI systems, and executive reporting under one accountability.
A finite-scope diagnostic of your current attribution, paid media performance, and growth infrastructure. Delivered in four to six weeks. Often the entry point to a longer engagement, but it stands on its own.
For PE firms, family offices, and holding companies. A quarterly advisory engagement across portfolio companies. Stack assessments, growth diligence on potential acquisitions, and operating-partner support for portfolio CMOs.
We engage with five to seven operators at a time, deliberately. That cap exists because the work is done by the principal, not handed to an account team.
We’re not the right fit if you’re spending less than $20K per month on paid media, if you want a creative agency that produces video and brand identity, or if marketing reports to someone who measures success in impressions. We’ll tell you that honestly on the first call.
We use the time to understand your scale, your current stack, and where the gaps are. No pitch. No audit upsell. If there’s a fit, we scope an engagement. If there isn’t, you leave the call with a clearer view of where to focus.