Hyper-local demand.
Customers search by neighborhood, not by city. The campaign architecture needs to handle granular geo-targeting without diluting performance.
04 . Landscaping
Half the battle is the map pack.
Landscaping is hyper-local. Google Business Profile and local SEO drive more of the pipeline than most operators realize. We build the local layer and the paid layer to feed the same dashboard.
01 . Challenges
Four things most landscaping agencies miss.
GBP is the primary asset.
The Google Business Profile drives more leads than paid for most landscaping operators. Optimization, review velocity, and photo updates are operational, not one-time.
Recurring versus one-time revenue.
Maintenance contracts and one-time projects have different unit economics. Different campaigns, different audiences, different bid strategies.
Seasonality.
Demand follows the season. The funnel needs to flex monthly. Most agencies set campaigns once and let them run flat.
02 . System
The landscaping system, top to bottom.
- 01Google Business Profile, operated as primary.
- 02Local SEO and review velocity.
- 03Google Search, geo-segmented by neighborhood.
- 04Meta, seasonal awareness and retargeting.
- 05Performance Max, structured by service line.
- 06Call tracking and attribution.
The local layer is the lever.
The first call looks at your Google Business Profile, your local rankings, and the paid layer that should be feeding them.