Ecommerce
We didn't just market an ecommerce brand. We built one.
Before Novrix, we built and scaled a DTC ecommerce brand from zero to $2.1M/month. We know the funnel from the inside \u2014 the CAC targets, the checkout leaks, the creative fatigue, all of it.
The challenge
Real problems
- ·Rising CPMs.
- ·iOS signal loss.
- ·Abandoned carts.
- ·ROAS that looks good but CAC that doesn’t make sense on the P&L.
- ·Agencies optimizing for reported ROAS instead of actual profitability.
Our approach
What we build
- ·Full-funnel paid media (Meta + Google + CTV)
- ·Email + SMS as retention and recovery engine
- ·Attribution that shows real profitability
- ·Creative strategy tied to conversion data
- ·CRO on checkout flow
Go Lime ecommerce — $50K → $300K/month spend. ~10x ROAS. $263 CAC.