About
We're not an agency.
We're operators.
Most agencies have never had to justify spend to a CFO. Never managed a campaign where a bad month meant laying people off. We have. That's the difference.
Founder
Nabil Vohra
Founder, Novrix
Before starting Novrix, I spent 4 years on the brand side. Not the agency side. The brand side — where every dollar spent has to come back as revenue, or you answer for it.
I was part of the core team that built the ecommerce vertical for one of Ontario's largest HVAC companies from zero. We were the first to sell HVAC fully online — from purchase to installation, everything done digitally. No one had done it at scale in North America. Most people in the industry said it couldn't be done.
We built it anyway.
I managed paid media personally. We took the business from $100K/month in revenue and a $1,200 CAC in early 2025 to $2.1M/month in revenue and a $263 CAC by early 2026 — while scaling ad spend from $50K to $300K/month. That growth came from building a real system: tracking, funnel, creative, offer, and relentless optimization across every touchpoint.
Along the way I watched agencies pitch that same brand — and dozens of others like it — with big promises, fancy decks, and zero accountability for the numbers that actually matter. Impressions. Reach. Engagement. Not one of those things pays payroll.
I started Novrix because brands deserve better than account managers who report impressions. They deserve operators who run revenue.
Principles
What we believe
- 01We stand with our clients, not behind them
- 02If the campaigns aren’t making you money, we haven’t done our job
- 03Small roster. Senior attention. No hand-offs to juniors.
- 04We say no to clients we can’t win for
- 05Judge us by booked jobs, installs, and revenue — not clicks
Clients
We're selective. On purpose.
We work with brands spending $50K+ on marketing, with teams of 10+ and revenue of $2M+. Not because smaller brands don't deserve good work — but because we only take on clients where we're confident we can deliver. Small roster. Full attention on every account. No exceptions.
Work with us
If you're spending real money on marketing and not seeing real results, let's talk.