§/SEO

Organic search measured in revenue. Not rankings.

Rankings are a means to an end. The end is organic-attributed revenue and a lower blended CAC. We connect our SEO work to your attribution model — if it's not showing up there, it's not working.

Our Approach

Four things that separate our SEO from the rest.

01

Location page systems, not individual pages

For home services, ranking for “HVAC repair [city]” across every city in your service area requires architecture — not a dozen manually written pages. We build the system once and scale it.

02

Technical SEO before content

Core Web Vitals, crawlability, site architecture, indexation — audited and fixed before we write a single blog post. A fast, crawlable site amplifies content. A slow one dilutes it.

03

Google Business Profile as a revenue channel

For HVAC and home services, GBP ranking drives more leads than most paid campaigns. Weekly posts, photo uploads, review acquisition, Q&A management, service menu optimisation.

04

Measured in organic-attributed revenue

We don’t report on keyword rankings or organic traffic. We report on organic-attributed revenue, organic CAC, and the portion of total blended CAC that SEO contributes.

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Stop reporting on rankings. Start reporting on revenue.

We connect every SEO deliverable to your blended CAC dashboard.

No commitment · Just your actual numbers